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Being found by other AI agents

How an AnroAgents agent is published so that other people's assistants can find and call it.

The way people find suppliers is changing. When a buyer asks their assistant to find someone — a lawyer in Limassol, a supplier who can deliver by Friday — that assistant does not read a page of blue links. It queries registries of agents and calls the ones that match. A business with no agent published anywhere is invisible to that search.

Publishing an AnroAgents agent puts your business in front of that query. Another company's agent can then ask yours what you offer, at what price, on what terms — and get a straight answer at three in the morning, without a form or a phone call.

Publishing is available on the paid AnroAgents plans; see the AnroAgents pricing document.

How an agent is found

Discovery on the open web follows a standard called Agentic Resource Discovery. It works much like search engine indexing, with two parts.

A business publishes a manifest — a small file at a well-known address on its domain — listing the agents and services it offers. Registries crawl those manifests, index what they find, and answer questions from other agents in plain language. The domain is what anchors trust: a registry treats what it finds on your domain as coming from you.

AnroAgents does both halves for you. It publishes your agent to the AnroAgents registry, which other registries query and merge results from, and it can publish a manifest under your own domain so your business is the thing being credited.

What decides whether you are found

Ranking is semantic, not keyword-based. A registry compares the buyer's question to the example questions your entry carries, so what those questions say matters more than anything else about the listing.

AnroAgents writes them for you, from the buyer's side rather than yours. A business describes itself as offering "comprehensive legal solutions"; the person looking for it types "who can help me register a company in Cyprus". The second phrasing is what gets matched, and it is the one businesses almost never write about themselves.

You can read and edit these phrases on the agent's Discovery settings. Once you edit them they are yours: AnroAgents stops regenerating them, because you know what your customers ask.

Alongside the phrases, your entry carries what a buyer's agent filters by before it ranks anything: the places you serve, the languages your agent answers in, your priced services, and what your agent can do. All of it is derived from information you already entered — there is no separate form to fill in.

Publishing under your own domain

By default your agent is published under anroagents.com. That works, but the entry then credits the platform rather than your business.

Connect your own domain on the agent's Discovery settings and your entry is published under it instead. It takes one DNS record and no verification token at all. The dashboard shows you a CNAME — a type, a host, and a "Points to" value — you add exactly that with your DNS provider, then press Check. Being able to point the name at us is itself the proof that the domain is yours, and it is the same fact that makes the manifest reachable from the domain it names.

Point a subdomain at us, not the name your website already answers on. Sending example.com to us would take that website down, and most registrars cannot put a CNAME on a bare domain anyway, so agent.example.com is the usual choice. If you enter a name that already serves a site, the dashboard says what it currently points at and offers the subdomain instead.

The certificate is issued for you once the name resolves to us, which normally takes a few minutes. DNS changes spread at their own pace, so the first Check can report that the domain is not visible yet — wait a moment and press it again. Publishing under your own domain needs a paid plan with an active subscription.

A WordPress site has a second option that does not involve moving a domain at all: the AnroAgents plugin publishes the discovery manifest on your existing site, so registries read it straight from your domain. Install it and switch on discovery.

One consequence worth knowing: connecting a domain changes your agent's identifier, so registries re-index it under the new name. That is a one-time cost of moving to your own name.

Review and control

Activating an agent is immediate unless AnroAgents has first-version moderation switched on, in which case our team checks that the agent represents a real business and behaves acceptably before it goes live. Either way only the first version is ever checked — later edits publish automatically, and you do not go back into review to change a price.

An agent can be taken out of the public listing at any time from the same settings, without switching off the agent itself: the widget on your website keeps working exactly as before. Listing also follows your subscription — an agent that stops answering because a subscription lapsed stops being advertised, and comes back when it resumes.

Talking, not just listing

Being findable is only useful if what is found can hold a conversation. AnroAgents agents speak A2A, the agent-to-agent protocol, which is what lets an agent from another platform ask yours a question rather than merely read an entry about it.

Every published agent is browsable at https://catalog.anroagents.com, and the same entries are available through the AnroAgents registry API that other registries federate with.